THE WINERY BORN IN AN L.A. GARAGE
From our humble beginnings in a South Los Angeles garage, we’ve always had a clear mission: to be California’s first and best rosé winery. But having no family background in Napa, and zero experience as winemakers, there was only one way to approach this; as our punk-rock forebears would have: with three-chords and a dream. So we bought some books, built a cold room in the garage, and put a bunch of wine gear on our credit cards. After a few years of learning the ropes we decided we were ready to take our rough-around-the-edges wine show on the road and so launched our first commercial vintage in 2016.
IT TAKES A VILLAGE TO RAISE A WINERY
There is a countless and revolving team of people helping to get this winery on its feet. From winemaking to social media we rely on friends and colleagues to assist us in building this vision. For their help we are eternally grateful.
Here are a few that really matter:
CHUCK CARLSON leads winemaking for us, and is a veteran of the Los Olivos winemaking scene. He spent decades with Zaca Mesa and Firestone, and has made great wine under the Carlson Wines label for years.
ANDREW MURRAY is our landlord at Area 51 in Los Olivos, and has been making his own eponymous wines for two decades, but he's also the first guy to jump on a forklift for us when shit needs to get done.
JULIA COHEN is muse, wife and bullshit detector who keeps Jason on his toes and the train from coming off of the rails. She is responsible for much of our success - and none of our failures.
A NOTE FROM THE FOUNDER: Jason Martin
Two decades ago I was in Toronto, working in a great French Bistro where 3 styles of rosé were served by the glass. I guess this is where I was incepted. I spent the next 15 years trying to decipher what this weird feeling was inside me; turns out it was a rosé winemaking bug that wanted complete control of my garage, my finances, and all my waking hours. I love this work, and I truly hope you enjoy what we're doing. If you have comments, feedback, or critiques, email me via the link below. - Cheers, Jason